Have any of you seen the latest Kia Sportage commercial? The one that starts with some guy getting out of a Sportage and tossing the keys to another guy with a guitar... who drives to the beach and tosses the keys to a woman with a bunch of dogs... who drives to the park and tosses the keys to a guy with a mountain bike... who drives to the mountains and tosses the keys to a guy with some cub scouts... well, you get the idea, right?
What confuses me about the commercial is, I'm not exactly sure what point they are trying to make.
Are they promoting the Communist idea of communal living, where personal ownership of property is not allowed?
Or are they saying that the Sportage is such a piece of junk that you just throw it away when you get to where you were driving?
I'm not saying that these are bad cars. My mom drives one that she bought from my blogless brother about a year ago. And it's a nice little car. (It has been in the shop a bit. Good thing they have long warranties.) But otherwise not a bad ride.
But the commercial just seems to be a little confusing to me. If you were trying to say how great the car is, why show people repeatedly giving it away, one after another? And frankly, I wouldn't want to be the one getting it after the lady with the dogs from the beach.
If you want to show that the car is great, I would have made a commercial where all sorts of differing people were fighting over who got the car. Maybe make it the last one on the lot or something...
(Yes I know that the point of the ad is that the car is versatile enough for everyone.)
Posted by GEBIV at June 7, 2005 08:33 PMNah, it's just a bunch of hippy commie crap :-)
Posted by: Harvey at June 8, 2005 09:00 AM"Yes I know that the point of the ad is that the car is versatile enough for everyone."
Yes, that's the only point of the commercial. I see your point too and why it's confusing. You're used to american style ads. That ad is also shown in europe so they were able to hit 2 major markets with one commercial, saving them money but obviously lacking in some areas.
Posted by: michele at June 8, 2005 08:46 PMhow do you know that this ad was also shown in europe?
Posted by: laurie at July 8, 2005 02:34 AMI had questions of my own related to that commercial...http://okcclimber.blogspot.com/2005/04/count-chocula-vanilla-coke-and-late.html
Posted by: Mike at July 25, 2005 02:12 PMI just want to know the name and artist of the song. I love it.
Posted by: ANITA at October 5, 2005 06:53 AM